Increasing your customer base isn’t easy and may take some work, but there are some things you can do to increase your customers today. A solid and loyal customer base can get you through the hard time when you are running your own business,so ensure you do your utmost to maintain them while you search for new customers.
Below are a few ways to keep people interested in your business and keep in touch with customers so they don’t’ forget about you.
1. Set up a Free Newsletter
People who are considering purchasing your goods or services often will sign up to your newsletter so they can keep in contact. It also gives them a good reminder about your services and may prompt them to purchase at some point. Free newsletters can inform and educate your customers and are a great way to entice customers.
2. Search for Customers
Don’t be afraid to seek out new customers. Find these new customers and acquire them. There are several online resources you can use to seek out your customers. Each industry has websites specific to it. There are forums, classifieds and other resources where your customers are hanging out basically asking for solutions to their problems. Its up to you to do some googling and find out where they are asking their questions. Whirlpool is a great forum because it covers so many industries. Join up and see what people are saying. Answer some questions that relate to your industry. Give people helpful advice and you might bring them on board as a customer. For example somebody might be posting questions about what is the best family car for city driving…if you are a car salesperson you could jump in with some helpful advice about your product. People who may be thinking of building a new home tend to ask a lot of questions on forums prior to taking the plunge. If you are a builder then it’s a good place to build a rapport with your customers with the view to bringing them across as a client.
3. Word of Mouth
Word of mouth is a great way to get new business. If you provide a high level of customer service, your customers are going to tell their friends. Likewise, if your service is terrible, people are going to hear about it. This makes providing excellent service a priority for any business. Begin providing a service that is worth bragging about.
4. Keep your Website up to Date
Keeping your website content fresh is a good way to get people interested. If you haven’t updated your website in the last month then you need to get on it. If people arrive to your site to see old content and dated information they will assume that you aren’t up to date with the latest technological advancements. Your website shows your customers a glimpse of what you are capable of. Use this opportunity to showcase your goods and services. Before and after photos are a good way to illustrate how your business makes changes in people’s lives.
5. Social Media
Social media is a great tool to get your business in front of potential customers. With social media advertising, you can target your exact demographic. This means you can narrow down your advertising to the exact person who is likely to be a customer. If your demographic is 20-25-year-old females who live in Melbourne, then social media advertising is an ideal way to market directly to the people in this group. Its worthwhile familiarising yourself with social media advertising or engage the services of a professional who is familiar with the digital marketing industry to get your business name out there to potential customers.
We hope you can get some benefit from this list of 5 ways to get more customers today.